Product Design and Its Impact on Functional Product Information Essay

Product Design and Its Impact on Functional Product Information - Essay Example Marketers and academics agree that product design is important, and there exists a large body of managerial and quantitative research on design as a component of the new product development process. Consumer research on design, however, has been somewhat limited. Consumer behavior investigations into product appearance have included examinations of behavioral responses to product form (Silvera, Josephs, and Giesler 2002; Veryzer and Hutchinson 1998), the interaction of brand strength and design (Page and Herr 2002), the effects of repeated exposure to designs (Cox and Cox 2002), and the role of individual differences in response to design features (Bloch, Brunei and Arnold 2003; Holbrook and Schindler 1994). Bloch (1995) developed a model of consumer response to product form that outlined several stages in the design process from managerial goals through the creation of the products form to the consumer's response. Blochs model addressed the possibility of both cognitive and affectiv e responses to product form but did not speak specifically to how variations in product design might influence the nature of the cognitive or affective reactions. In a discussion of the different roles of product design, Creusen and Schoormans (2005) similarly mentioned the psychological role that product appearance might play but did not offer predictions as to the nature and direction of the influence. The current research contributes to the growing literature on product design by investigating how a product's appearance can influence the processing of functional product information. I examine the extent to which design signals quality, and how such a signal might interfere with the evaluation of more objective product information. Prior consumer research in product design has examined how aesthetics could influence quality evaluations in the absence of other information (Page and Herr 2002).

Prevention of childhood obesity 5-10years old Research Proposal

Prevention of childhood obesity 5-10years old - Research Proposal Example re in constant contact with their children and if anything have the greatest influence pertaining to what their children feed on; hence can uphold sustainable health measures in the family that are then adopted by the children. Additionally this study will also be useful to the larger community especially organizations that are concerned with the manufacturing and processing of food, nutritionists and the members of the National Health Service. Obesity in children is one of the greatest public health challenges in the 21st century. Contextually, in the UK there has been a great concern pertaining to childhood obesity that has led the government into applying stricter nutrient standards especially with respect to foods supplied in schools (Voon et.al, 2014). This makes this study quite relevant showing how unhealthy eating has posed a great challenge to children’s health in the country; â€Å" marketing of unhealthy foods was banned on other channels during, before and after programs aimed at children aged between 4 and 15† (p. 172). This is an attempt to reduce the exposure of children to unhealthy foods; as the prevalence of obesity in the UK is said to have tripled in the last two decades pushing it to epidemic proportions (Branca et. Al, 2007). The statistics show the high rate at which health has been deteriorating and weight increasing among young children in the UK; making healthy eating and weight among young children an area of great concern to date in the country. It is for this reason that the government has taken it upon itself to implement strict policies that are meant to secure the health of the children in the long run; the government is only trying to combat this epidemic as it is. Obesity is viewed as a major health alarm as once a child becomes obese in his or her prime years then there is a chance that this child will remain obese even in adulthood (Branca et. Al, 2007). With obesity both short-term and long-term conditions become a